Guangzhou, which has only sold nine homesteads so far this year, has taken out a “pressure box”.Doing these simple things can also make 喵喵出海 Sowing high-quality genes will eventually grow into towering trees and become the leader in the industry. https://www.mailpowering.com

　　

　　On August 28th, the first-line riverview plot located in Tianhe District Financial City (hereinafter referred to as “Financial City Plot”) was officially listed in Guangzhou Public Resources Trading Center. The plot has a buildable land area of nearly 47,400 square meters, which is a second-class residential land compatible with commercial land and commercial land, with a floor area of no more than 175,600 square meters, of which the residential floor area accounts for about 87.52%.

　　

　　The starting price of land listing is nearly 8.815 billion yuan, which has been among the top ten of Guangzhou’s total price before shooting. The starting floor price is about 50,200 yuan/square meter, which is expected to refresh the top ten list of Guangzhou’s unit price.

　　

　　Since the beginning of this year, many places in the country have been cold. As far as the Guangzhou market is concerned, only four homesteads were sold in the first half of the year, with a total turnover of about 6.477 billion yuan, while 16 cases were sold in the same period last year, with a total turnover of more than 43.1 billion yuan.

　　

　　In order to facilitate the transaction, major cities invariably take out high-quality plots in the core areas and adjust the transfer rules in order to create a more attractive investment environment for housing enterprises. In less than two months since July, Guangzhou has successfully sold five homesteads, and in the next two months, Guangzhou will sell another 10.

　　

　　Similar to Guangzhou, in the second half of the year, the land markets around the country began to break the silence.

　　

　　”hand-picked” land king

　　

　　The financial city plot listed this time is a homestead called “the king of finance” by the Guangzhou Municipal Bureau of Planning and Natural Resources. The initial listing price is nearly 8.815 billion yuan, and the initial floor price is about 50,200 yuan/square meter.

　　

　　Under the blessing of many “auras”, regardless of the total price or unit price, the financial city plot is expected to refresh the land list, and there is also a greater probability of becoming the hottest homestead in Guangzhou’s local auction market this year.

　　

　　Time Finance learned that as of August 28th, the land with the highest total price in Guangzhou was Panyu Asian Games Town, which was won by R&F, Agile and Country Garden Consortium for 25.5 billion yuan in 2009, and the tenth place was Liwan Dongsha International Trade Port, which was won by Poly Development for 8.28 billion yuan last year.

　　

　　The land with the unit price is Haizhu Pazhou West District, which Yuexiu Property won last year, with a floor price of nearly 75,700 yuan/square meter, and the tenth place is Haizhu Shigang Road, which was won by China Shipping Property in 2021, with a floor price of about 50,500 yuan/square meter.

　　

　　Image source: Guangzhou Municipal Bureau of Planning and Natural Resources

　　

　　The reason why the financial city plot makes the market look forward to it is not only the price, but also the “cultivation” of the plot itself. Time Finance learned that the plot is located in the financial city plate, belonging to the second CBD of Guangzhou, with the Pearl River New Town in the west, the first-line river view of the Pearl River in the south, and the well-known Guangzhou Convention and Exhibition Center on the other side.

　　

　　Since the starting floor price of the plot has reached 50,200 yuan/square meter, the price of the new house may exceed 100,000 yuan/square meter in the future, which can be said to be a quasi-luxury house project.

　　

　　From the point of view of sales, the financial city plot is also attractive. Although the transaction of a second-hand house has been in a downturn in recent years, the luxury house market has stepped out of the independent market in the downturn. According to the data of Kerui Guangfo area, in the first seven months of this year, a total of 2,563 luxury houses with a total price of more than 10 million yuan were sold in Guangzhou, which was the second highest in the same period in the past four years, second only to 2,972 in the same period last year.

　　

　　The market needs a new king.

　　

　　Behind the listing of the financial city plot is a boosting action for the depressed cities. According to the Kerry Research Center, in the first few months of this year, the total amount of land acquired by the top 100 investors decreased by 38% year-on-year, and the top 100 housing enterprises were also cautious, with an overall land acquisition sales ratio of only 0.15.

　　

　　As for Guangzhou, as of August 28th this year, there were 9 homestead transactions in the city, with a total transaction amount of nearly 15.882 billion yuan, accounting for 13.43% of last year’s total. According to the data of Kerui Guangfo region, 43 homesteads were sold in Guangzhou last year, with a total turnover of nearly 118.255 billion yuan.

　　

　　Of the 9 land transactions, 4 were completed in the first half of the year, with a total turnover of about 6.477 billion yuan; In the same period last year, 16 cases were sold, with a total turnover of nearly 43.119 billion yuan.

　　

　　In order to facilitate the transaction, all localities invariably take out high-quality plots in the core area and adjust the transfer rules in order to create a more attractive investment environment for housing enterprises. From the experience of many places, the common contents of the adjustment of land transfer rules include modifying the “7090 policy”, canceling the highest land price limit, canceling the price limit of new houses, relaxing the time limit for paying land transfer fees, and improving the housing acquisition rate.

　　

　　In this context, since June, housing enterprises have been more actively involved in land auctions, and many first-tier cities and popular second-tier cities have successively experienced land premium transactions. Some cities have successfully broken the zero premium situation this year, and cities with higher heat have even welcomed the “land king” for a long time.

　　

　　Recently, Guangzhou Planning and Natural Resources Bureau, Guangzhou Land Development Center and Guangzhou Urban Planning and Design Co., Ltd. held a land promotion meeting, in which 24 cases of “the best land resources in the core area” were presented. At the promotion meeting, the relevant departments promised to provide “full-chain nanny-style” land transfer services for housing enterprises, with the aim of “benefiting enterprises, warming the market and injecting strong impetus into the recovery of Guangzhou real estate market”.

　　

　　According to the Guangzhou Municipal Bureau of Planning and Natural Resources, since the end of 2022, Guangzhou has successively issued four batches of 97 measures in the field of planning resources, which run through the whole business chain of “planning approval-land supply-project construction-real estate registration”.